Nice to meet you.

I'm a Paris-based strategic advisor working with founders, CEOs, and executive teams in the United States and Europe. I provide fractional CMO support, executive advisory services, executive coaching, and brand positioning guidance to companies navigating growth, leadership transitions, and increased visibility.

About Shelby

The Real Problem

I work with founders and CEOs when key decisions around positioning, direction, or narrative are unclear internally. This usually shows up as:

uncertainty about what the company should be known for
tension between vision and execution
misalignment between leadership, product, values, and messaging
a sense that the business has outgrown earlier assumptions
teams that feel unmotivated or have lost confidence in their mission.

I help leaders to have the right conversations, reconsider assumptions, and move forward with more confidence and impact.

What I Do

I partner closely with founders and executive teams to:

Clarify positioning and strategic priorities
Untangle decisions that have become emotionally or politically loaded
Align brand, narrative, and leadership communication with reality
Serve as a steady, outside perspective during moments of growth, pressure, or transition

I pay attention to patterns, gaps in communication, what you’re avoiding, and why.

What An Engagement Looks Like

TESTIMONIALS

"Shelby is a magician - honestly. She is equipped with the untrainable skills of common sense and old-soul wisdom that allow her to “get it”. Combined with an impressive pedigree and talented skillset it is remarkable to have the opportunity to work with someone of her caliber"

— Brand and Marketing Strategy Client

Let's Work Together

If you’re navigating growth, repositioning, or increased visibility, and want a thoughtful, grounded partner, we should talk.

shelbychambers@gmail.com

real Tools to help leaders make better decisions.

.​I advise leaders to resolve key decisions, clarify positioning, and align strategy and communication so the company can move forward with confidence.