Nice to meet you.

I'm a Paris-based strategic advisor and executive coach working with founders, CEOs, and executive teams in the United States and Europe. I provide fractional CMO support, executive advisory services, executive coaching, and brand positioning guidance to companies navigating growth, leadership transitions, and increased visibility.

About Shelby

The Real Problem

I work with founders and CEOs when key decisions around positioning, direction, or narrative are unclear internally. This usually shows up as:

Uncertainty about what the company should be known for
Tension between vision and execution
Misalignment between leadership, product, values, and messaging
A sense that the business has outgrown earlier assumptions
Teams that feel unmotivated or have lost confidence in their mission.

I help leaders to eliminate this uncertainty by having the right conversations, reconsidering assumptions, and moving forward with more confidence and impact.

Learn More

What I Do

I work as a strategic advisor and coach to improve the quality of thinking in the room. In practice, that means:

Advising leaders on how to make strategy and values-aligned decisions
Naming risks and second-order effects
Working closely with founders and CEOs who value outside perspective, thoughtful challenge, and clear thinking
Paying attention to patterns, gaps in communication, what you’re avoiding, and why.

Engagements are EQ-driven, purpose-aligned, reflective executive coaching with business depth.

Engagements

TESTIMONIALS

"Shelby is a magician - honestly. She is equipped with the untrainable skills of common sense and old-soul wisdom that allow her to “get it”. Combined with an impressive pedigree and talented skillset it is remarkable to have the opportunity to work with someone of her caliber"

— Brand and Marketing Strategy Client

Let's Work Together

If you’re navigating growth, repositioning, or increased visibility, and want a thoughtful, grounded partner, we should talk.

shelbychambers@gmail.com

Helping leaders make better decisions.

​I advise leaders to resolve key decisions, clarify positioning, and align strategy and communication so they can move forward with confidence.