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I'm an executive coach and strategic advisor who helps founders and leaders make decisions that are consistent, values-aligned, and built to last — not just urgent, reactive, or politically safe.
Shelby Chambers brand strategist

Nice to meet you. 

The leaders I work with are smart, accomplished, and genuinely stuck.

Not stuck for lack of information, stuck because the decisions that matter most aren't purely strategic, they're personal. They involve who you want to be as a leader, what you're willing to compromise, and whether the direction you're moving in actually reflects what you value.

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I'm Shelby Chambers. I'm a Paris-based executive coach and strategic advisor working with founders and senior leaders across the US and Europe. I bring 15+ years of operating experience inside global brands, an MBA from UCLA Anderson, and formal coaching training, which means I understand both the business context you're navigating and the human dynamics underneath it.

Why Leaders Come to Me
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Most of the leaders I work with aren't struggling because they don't know enough. They're struggling because something is off,  and they can't quite name it yet. It might look like:

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  • Decisions that keep getting delayed or relitigated

  • A nagging sense that the business has outgrown its original story

  • Leadership that's reactive instead of intentional

  • Teams that are equipped but disengaged

  • A growing gap between the leader you want to be and how you're actually showing up

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This is the work. Not adding another tool or team, but getting clear on what your next step is, why,  what you're avoiding, and what it would look like to lead from a steadier place.

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HOW WE WORK TOGETHER
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I work as a thinking partner and coach; someone who asks the questions your team can't, names what's going unsaid, and helps you move from reactive to intentional. In practice, this means:

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  • Executive coaching for founders and senior leaders navigating high-stakes decisions, transitions, or growth

  • Strategic advisory on positioning, brand narrative, and go-to-market clarity

  • Fractional CMO support for companies that need senior marketing leadership without a full-time hire

  • Leadership alignment workshops to resolve internal confusion and sharpen strategic direction

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Engagements are EQ-driven, reflective, and built around your specific situation, not a framework applied from the outside.​​

TESTIMONIALS

"Shelby is a magician - honestly. She is equipped with the untrainable skills of common sense and old-soul wisdom that allow her to “get it”. Combined with an impressive pedigree and talented skillset it is remarkable to have the opportunity to work with someone of her caliber"

—  Brand and Marketing Strategy Client

Let's Work Together

If you’re navigating growth, repositioning, or increased visibility, and want a thoughtful, grounded partner, we should talk.

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