Fractional Chief Brand Officer

Senior brand leadership, embedded with your team, without the full-time commitment. I function as your CBO: setting strategic direction, leading brand architecture decisions, and building the internal clarity your team needs to execute well. Best for founder-led or executive teams navigating growth, repositioning, or increased external scrutiny.

​

What this looks like:

• Brand positioning and narrative clarity

• Strategic guidance on go-to-market priorities; brand architecture and portfolio decisions

• GTM strategy and launch planning

• Marketing org structure and team leadership

• A senior outside perspective to ensure alignment of marketing and brand tactics

​

Monthly retainer · minimum 3-month engagement
 

Founder–CEO Strategic Advisory

For leaders who need a trusted external thinking partner, someone with the depth to engage on strategy, the honesty to say what they see, and the range to work across brand, business, and leadership questions at once. Best for founders and executives who want a trusted, steady-thinking partner.

​

What this looks like:

• Regular advisory conversations; strategic decision-making support and sounding board

• Support during moments of pressure or transition

• Executive communication and narrative development

• Leadership team alignment and facilitation

​

This goes beyond traditional executive coaching; it’s strategic advisory informed by coaching, and grounded in business reality.

​

Ongoing retainer · typically 3–6 months · Custom scope based on engagement

Positioning & Strategy Intensives

Best for teams who need a positioning reset after a period of change or growth. 

​

What this looks like:

• A 360-degree look at positioning, brand narrative, and voice

• Leadership alignment conversations or workshops to address positioning

• A defined strategic direction to move forward with confidence

​

Clearly scoped, project-based engagements.