I got my start in writing. Long before strategy decks and leadership conversations, I was paying attention to language, subtext, tone, and what people were actually trying to say, or not say.

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Over time, that instinctive way of seeing things pulled me closer to the work behind the words: strategy, positioning, leadership decisions, and the human dynamics underneath all of it.

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In 2019 I felt pretty burnt out from the mountain of meetings, emails, and routine of my corporate career...so I quit. I decided to start consulting so that I could work on the part of marketing that I was most passionate about: brand strategy development. I love helping clients to determine how their brands should look, feel, and sound to appeal to their audiences and fully communicate their value proposition. 

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Much of my consulting work unofficially included coaching and counseling CEOs, founders, and senior leaders. Noticing this, I've added advising and executive coaching to the services I offer, helping leaders to be more effective, impactful, and make better decisions for their teams.

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My background in writing and brand strategy created the perfect skillset to ghostwrite memoirs, management, and thought leadership books for my clients. I'm dedicated to providing structure and resonance for my clients' stories, all while preserving their unique voice and personality. 

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Prior to consulting, I worked in almost every area of digital marketing from social media to content strategy, editorial to video series, branded campaigns to brand launches, leading teams and working independently. I received my MBA from UCLA Anderson School of Management in 2019, was Director of Social Media Marketing at Guthy|Renker, and Senior Manager of Content Strategy at The Walt Disney Company, where I spent nine years of my career. 

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