Services

I provide GUIDANCE THAT BRINGs BRANDS TO LIFE

From positioning to audience segmentation, naming to content strategy, I offer creativity and support to move your brand forward.

RESEARCH + DISCOVERY

You can’t create a brand in a vacuum. It requires a mixture of market research, consumer insights, and competitive analysis to determine what “job” customers need satisfied by your offering. Services include:

Interactive discovery sessions
Buyer persona development
Competitive analysis/mapping
Market trends and insights
Defining problems and solutions
Market sizing

map it

Based on insights collected in the research stage, we determine how to most effectively position your brand, product offering, or service. I deliver detailed documentation that will guide your team in all of the creative and business decisions that will follow. Services include:

Brand positioning, vision, and mission statements
Brand values development
Unique selling point/differentiation strategies
Brand story development
Naming and tag line services

GIVE IT A VOICE

Brand voice is a frequently overlooked aspect of marketing. Many companies design a logo, choose a font, and stop at that. But brands are a sensorial experience that must be conveyed to audiences (consistently) in a number of ways. Services include:

Brand voice guides
Brand archetype/personality mapping
Creative direction: typography, logos, color palettes
Brand voice references
Brand identity design

LET'S GET STARTED

Brand Strategy Coaching

Making brand-informed decisions is a skill that has to be learned and developed. I coach senior leaders to be able to confidently make the right decisions for the brands they lead, ensuring that each business decision adds to the value of the brand, strengthens customer affinity, and mitigates risk and brand erosion.

Brand strategy coaching sessions are weekly, bi-monthly, or ad-hoc, and cover topics including:

Learning to identify, reinforce, and leverage brand values, value proposition, and brand voice
How to document, implement, and operationalize brand strategy guidelines
Campaign planning and strategic recommendations
Current brand marketing audits and feedback sessions
Project management support
Guidance on how to provide brand-level feedback throughout the organization
Guidance for operationalizing content creation and editorial calendars

SCHEDULE A CALL

ColLaborative Workshops

No one knows your strengths, weaknesses, and needs like your internal team. Interactive, virtual or in-person workshops allow us to leverage your organization's knowledge, and work with them to determine your company's path forward.

Custom programs based on your unique objectives and working style.
In-person or remote guided exercises, anywhere in the world.
Collaborative sessions that promote internal buy-in and engagement in your brand's new direction.

REQUEST A QUOTE

SHELBY CHAMBERS
Brand Consultant | Ghostwriter

I provide GUIDANCE THAT BRINGs BRANDS TO LIFE

SERVICES

RESEARCH + DISCOVERY

map it

Based on insights collected in the research stage, we determine how to most effectively position your brand, product offering, or service. I deliver detailed documentation that will guide your team in all of the creative and business decisions that will follow. Services include:

Brand positioning, vision, and mission statements

Brand values development

Unique selling point/differentiation strategies

Brand story development

Naming and tag line services

GIVE IT A VOICE

Brand voice is a frequently overlooked aspect of marketing. Many companies design a logo, choose a font, and stop at that. But brands are a sensorial experience that must be conveyed to audiences (consistently) in a number of ways. Services include:

Brand voice guides

Brand archetype/personality mapping

Creative direction: typography, logos, color palettes

Brand voice references

Brand identity design

Brand Strategy Coaching

Brand strategy coaching sessions are weekly, bi-monthly, or ad-hoc, and cover topics including:

Learning to identify, reinforce, and leverage brand values, value proposition, and brand voice

How to document, implement, and operationalize brand strategy guidelines

Campaign planning and strategic recommendations

Current brand marketing audits and feedback sessions

Project management support

Guidance on how to provide brand-level feedback throughout the organization

Guidance for operationalizing content creation and editorial calendars

ColLaborative Workshops

No one knows your strengths, weaknesses, and needs like your internal team. Interactive, virtual or in-person workshops allow us to leverage your organization's knowledge, and work with them to determine your company's path forward.

Custom programs based on your unique objectives and working style.

In-person or remote guided exercises, anywhere in the world.

Collaborative sessions that promote internal buy-in and engagement in your brand's new direction.

Let's work together

I provide GUIDANCE THAT BRINGs BRANDS TO LIFE

SERVICES

RESEARCH + DISCOVERY

map it

Based on insights collected in the research stage, we determine how to most effectively position your brand, product offering, or service. I deliver detailed documentation that will guide your team in all of the creative and business decisions that will follow. Services include:

​

Brand positioning, vision, and mission statements

Brand values development

Unique selling point/differentiation strategies

Brand story development

Naming and tag line services

GIVE IT A VOICE

Brand voice is a frequently overlooked aspect of marketing. Many companies design a logo, choose a font, and stop at that. But brands are a sensorial experience that must be conveyed to audiences (consistently) in a number of ways. Services include:

​

Brand voice guides

Brand archetype/personality mapping

Creative direction: typography, logos, color palettes

Brand voice references

Brand identity design

Brand Strategy Coaching​

​

​

Brand strategy coaching sessions are weekly, bi-monthly, or ad-hoc, and cover topics including:

​

Learning to identify, reinforce, and leverage brand values, value proposition, and brand voice

How to document, implement, and operationalize brand strategy guidelines

Campaign planning and strategic recommendations

Current brand marketing audits and feedback sessions

Project management support

Guidance on how to provide brand-level feedback throughout the organization

Guidance for operationalizing content creation and editorial calendars

ColLaborative Workshops​

​

No one knows your strengths, weaknesses, and needs like your internal team. Interactive, virtual or in-person workshops allow us to leverage your organization's knowledge, and work with them to determine your company's path forward. ​

Custom programs based on your unique objectives and working style.

In-person or remote guided exercises, anywhere in the world.

Collaborative sessions that promote internal buy-in and engagement in your brand's new direction.

Let's work together

Brand Strategy Coaching

ColLaborative Workshops

No one knows your strengths, weaknesses, and needs like your internal team. Interactive, virtual or in-person workshops allow us to leverage your organization's knowledge, and work with them to determine your company's path forward.