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I provide GUIDANCE THAT BRINGs BRANDS TO LIFE

From positioning to audience segmentation, naming to content strategy, I offer creativity and support to move your brand forward.

OUR SERVICES

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RESEARCH + DISCOVERY

You can’t create a brand in a vacuum. It requires a mixture of market research, consumer insights, and competitive analysis to determine what “job” customers need satisfied by your offering. Services include:

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  • Interactive discovery sessions 

  • Buyer persona development

  • Competitive analysis/mapping

  • Market trends and insights

  • Defining problems and solutions

  • Market sizing

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map it

Based on insights collected in the research stage, we determine how to most effectively position your brand, product offering, or service. I deliver detailed documentation that will guide your team in all of the creative and business decisions that will follow. Services include:

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  • Brand positioning, vision, and mission statements

  • Brand values development

  • Unique selling point/differentiation strategies

  • Brand story development

  • Naming and tag line services

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GIVE IT A VOICE

Brand voice is a frequently overlooked aspect of marketing. Many companies design a logo, choose a font, and stop at that. But brands are a sensorial experience that must be conveyed to audiences (consistently) in a number of ways. Services include:

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  • Brand voice guides

  • Brand archetype/personality mapping

  • Creative direction: typography, logos, color palettes

  • Brand voice references

  • Brand identity design

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ONGOING SUPPORT​

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Once we’ve finished our brand or marketing strategy project together, it doesn’t mean our work is done. I provide ongoing support to help new and repeat clients with all of their marketing needs as they begin to operationalize their strategy, helping to bring clarity and confidence to their marketing work.

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  • Weekly and ad-hoc calls to answer questions and provide guidance

  • Campaign planning and strategic recommendations

  • Website and social media audits and feedback

  • Project management support

  • Guidance for operationalizing content creation and editorial calendars

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ColLaborative Workshops​

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No one knows your strengths, weaknesses, and needs like your internal team. Interactive, virtual or in-person workshops allow us to leverage your organization's knowledge, and work with them to determine your company's path forward. ​

  • Custom programs based on your unique objectives and working style.

  • In-person or remote guided exercises, anywhere in the world.

  • Collaborative sessions that promote internal buy-in and engagement in your brand's new direction.

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