I've developed brand positioning and content strategies for companies spanning fashion, beauty, consumer package goods, entertainment, food, television, lifestyle, and travel. My ultimate goal is to create strategies that capture and retain your audience's attention.
Prior to consulting, I worked in digital and social media marketing for 11 years with a heavy focus on editorial and content strategy. While working, I also received my MBA from UCLA Anderson School of Management. Most recently I worked as Director of Social Media Marketing at Guthy|Renker and Senior Manager of Content Strategy at The Walt Disney Company. During my eight years at Disney, I was part of the team that launched social media marketing for The Walt Disney Company, all of its brands, films, franchises and characters.