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Tel: 123.456.7890

customers buy products, but they have ongoing relationships with brands

To create an experience greater than just a purchase and to turn customers into devoted fans, you need a well-developed brand that stands for something.

Building a brand takes research, consistency, and structure to help ensure messages, creative, and business decisions are all working in the same direction. That’s where I come in.
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We Offer
Brand strategy Services

I combine market analysis with a creative touch to develop your brand strategy from scratch, or redefine and optimize an existing brand. 

SERVICES

Brand voice development

Successful brands have unique personalities, value systems, and a clearly defined voice. I'll establish your brand's personality, and create guardrails to help your marketing and business activity choices stay on-brand.

MARKETING strategy 
RECOMMENDATIONS

Sometimes the hardest part of marketing is knowing where to start. I create bespoke, objective-focused marketing strategies based on your brand's strengths and goals.

TESTIMONIALS

"Shelby is a marketing magician - honestly. She is equipped with the untrainable skills of common sense and old-soul wisdom that allow her to “get it”. Combined with an impressive pedigree and talented skillset it is remarkable to have the opportunity to work with someone of her caliber"

—  Brand and Marketing Strategy Client

I combine RESEARCH and creativity to DEVELOP appealing brands with a clear perspective.

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Experience that fills in your blind spots

You're an expert at what you do, but defining your value proposition or what your brand should feel and sound like can be hard from the inside. That's where I come in. 

HOW DOES IT WORK?

You might know you need help developing a new brand or revamping an existing one. But it’s hard to be sure of where to start or how a consultation works. This is how it's done.

Discovery

I work to fully understand your capabilities and points of differentiation, then design a scope of work that brings it to life.

Research

While hunches are great, a solid brand strategy needs to be backed by research. I conduct competitive analysis, audience segmentation, market sizing, and more to make data-based decisions for your brand. 

DOCUMENTATION

I create easy-to-implement guides and best practices to help you to build and market your brand with a consistent strategy and voice. I can help you along the way with ongoing consultations, and guidance for team formation and benchmarking.

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